New course from OnlineAssistant.ai gives retail owners, managers, and teams a practical system to improve walk-ins, strengthen local visibility, and create steady traffic momentum.
(PRUnderground) March 20th, 2026
Andy LaPointe, founder of OnlineAssistant.ai and a 25-year retail veteran, has launched Foot Traffic Mastery: The Walk-In Traffic System, a practical training course designed to help retail store owners, managers, and teams increase walk-in traffic using real-world strategies, weekly tracking, and easy-to-apply tools. This course is available on RetailBrillance.
Built specifically for single-store retailers and multi-location businesses, Foot Traffic Mastery gives businesses a clear framework for improving local visibility, attracting more nearby shoppers, and creating a more dependable flow of customers into their stores.
“Too many retailers are forced to rely on luck, random promotions, or scattered marketing efforts that are hard to measure,” said Andy LaPointe, creator of Foot Traffic Mastery and founder of OnlineAssistant.ai. “This course was created to give store owners a simple, disciplined system they can actually use to bring in more walk-ins, track results, and build momentum over time.”
Foot Traffic Mastery focuses on one clear outcome: helping more people walk into a store. Rather than covering broad retail theory or unrelated sales tactics, the course stays centered on foot traffic generation. Participants learn how to measure their traffic baseline, improve storefront appeal, strengthen local visibility, create effective small events, tap into nearby traffic opportunities, and build local partnerships that send more customers through the door.
The course includes 17 lessons, 2 certificates, and an estimated training time of 3 hours and 25 minutes. It is designed for busy retail professionals who need practical guidance they can put into action right away.
Inside the course, participants learn how to:
- Track walk-ins, peak hours, and traffic sources using a simple weekly scorecard
- Improve storefront visibility and first impressions to encourage more passersby to come inside
- Increase local discoverability so more nearby shoppers can find the business
- Use simple events, local points of interest, and partnerships to create traffic spikes and repeat visits
- Build a repeatable traffic plan based on what is actually working
Foot Traffic Mastery also includes downloadable tools, templates, checklists, quizzes, field challenges, weekly tracking resources, and optional AI prompts to help business owners apply the lessons more efficiently.
LaPointe’s experience gives the course unusual practical depth. In 2001, he and his wife launched a gourmet food business and built it through the dot-com crash, the 2008 recession, and the pandemic. Over time, they grew the company into a nationally award-winning brand with two corporate-owned retail stores. Today, the business sells through its own retail locations, e-commerce channels, major online marketplaces, and wholesale relationships across 42 states.
For the last 15 years, LaPointe has also advised small business owners on growth strategy. Through OnlineAssistant.ai, he now combines hands-on retail knowledge with modern AI tools to help businesses simplify execution, track performance, and grow with more confidence.
“Every strategy in this course has been tested in real retail environments,” LaPointe said. “This is not abstract theory. It is a walk-in traffic system built from experience, pressure, trial and error, and proven results.”
Foot Traffic Mastery is designed for retailers across industries and is especially relevant for store owners and managers looking for a clearer, more measurable way to grow foot traffic without relying on constant discounting or guesswork.
LaPointe is also the author of The Hometown Advantage: How Small Businesses Can Use Local Culture and AI to Outsmart National Competitors.
For retailers looking to stop guessing and start building a more predictable traffic engine, Foot Traffic Mastery offers a practical roadmap for increasing walk-ins and improving local store performance.
About Andy LaPointe
Andy LaPointe is a retail veteran, entrepreneur, author, and small business strategist. He is the founder of OnlineAssistant.ai, where he helps business owners combine practical growth strategies with AI-powered tools. His work focuses on helping retailers and local businesses improve visibility, simplify execution, and achieve measurable results.
About OnlineAssistant.ai
OnlineAssistant.ai helps small business owners use practical AI tools and proven business strategies to improve marketing, operations, and growth. The company focuses on real-world systems that help local businesses gain clarity, save time, and make smarter decisions.
About OnlineAssistant.AI
OnlineAssistant.AI is the dedicated AI partner for solopreneurs and Main Street retailers. Founded by retail veteran Andy LaPointe, we provide ”no-code” AI solutions designed to help smaller teams punch above their weight.
Focused on slashing costs and reclaiming your time, OnlineAssistant.AI equips you with the tools to attract new customers, strengthen loyalty, and increase revenue through automation. We give you the leverage to outsmart national competitors and streamline operations—effectively replacing the need for a massive staff. Visit www.OnlineAssistant.AI to grow your business today.
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Original Press Release.
